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The rediscovery of the marketing concept
Author(s):
Frederick E Webster
Publication date
Created:
May 1988
Publication date
(Print):
May 1988
Journal:
Business Horizons
Publisher:
Elsevier BV
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Top Management's Concerns about Marketing: Issues for the 1980's
Frederick Webster
(1982)
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Corporate Culture
Mark Dunn
,
David Norburn
,
Sue Birley
…
(1985)
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Author and article information
Journal
Title:
Business Horizons
Abbreviated Title:
Business Horizons
Publisher:
Elsevier BV
ISSN (Print):
00076813
Publication date Created:
May 1988
Publication date (Print):
May 1988
Volume
: 31
Issue
: 3
Pages
: 29-39
Article
DOI:
10.1016/0007-6813(88)90006-7
SO-VID:
fd3c7e81-c84f-4ad1-a47b-1793fe44ed09
Copyright ©
© 1988
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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