The rediscovery of the marketing concept

Webster, Frederick E.

doi:10.1016/0007-6813(88)90006-7

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The rediscovery of the marketing concept

Author(s): Frederick E Webster

Publication date Created: May 1988

Publication date (Print): May 1988

Journal: Business Horizons

Publisher: Elsevier BV

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Top Management's Concerns about Marketing: Issues for the 1980's

Frederick Webster (1982)

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Corporate Culture

Mark Dunn, David Norburn, Sue Birley … (1985)

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Journal

Title: Business Horizons

Abbreviated Title: Business Horizons

Publisher: Elsevier BV

ISSN (Print): 00076813

Publication date Created: May 1988

Publication date (Print): May 1988

Volume: 31

Issue: 3

Pages: 29-39

Article

DOI: 10.1016/0007-6813(88)90006-7

SO-VID: fd3c7e81-c84f-4ad1-a47b-1793fe44ed09

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http://www.elsevier.com/tdm/userlicense/1.0/

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The rediscovery of the marketing concept

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Top Management's Concerns about Marketing: Issues for the 1980's

Corporate Culture

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