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The Effect of a Market Orientation on Business Profitability
Author(s):
John C. Narver
1
,
Stanley F. Slater
2
Publication date
Created:
November 28 2018
Publication date
(Electronic):
November 28 2018
Journal:
Journal of Marketing
Publisher:
SAGE Publications
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The Journal of Gambling and Business Economics
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15
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The rediscovery of the marketing concept
Frederick Webster
(1988)
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Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence
Orville C. Walker
,
Robert W. Ruekert
(1987)
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The impact of grand strategy and planning formality on financial performance
John A. Pearce
,
Richard Robinson
,
D. Keith Robbins
(1987)
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Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
SAGE Publications
ISSN (Print):
0022-2429
ISSN (Electronic):
1547-7185
Publication date Created:
November 28 2018
Publication date Created:
October 1990
Publication date (Electronic):
November 28 2018
Publication date (Print):
October 1990
Volume
: 54
Issue
: 4
Pages
: 20-35
Affiliations
[
1
]
School of Business Administration, University of Washington.
[
2
]
Strategic Management, College of Business and Administration, University of Colorado at Colorado Springs.
Article
DOI:
10.1177/002224299005400403
SO-VID:
a88f80cc-c120-48cc-88c6-7206af6d6240
Copyright ©
© 1990
License:
http://journals.sagepub.com/page/policies/text-and-data-mining-license
History
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