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      Market Orientation: Antecedents and Consequences

      Author(s): 1 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing
      Publisher: SAGE Publications

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          The Effect of a Market Orientation on Business Profitability

          John Narver, Stanley F. Slater (1990)
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            Tests of Equality Between Sets of Coefficients in Two Linear Regressions

            Gregory C. Chow (1960)
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              Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

              Rohit Deshpande, John U. Farley, Frederick Webster (1993)
              Article 0 comments Cited 421 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: SAGE Publications
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: December 06 2018
                Publication date Created: July 1993
                Publication date (Electronic): December 06 2018
                Publication date (Print): July 1993
                Volume: 57
                Issue: 3
                Pages: 53-70
                Affiliations
                [1 ]Associate Professor in the Department of Marketing at the Karl Eller Graduate School of Management, University of Arizona, Tucson and currently Visiting Associate Professor, Harvard Business School.
                [2 ]Associate Professor in the Department of Marketing Administration, College of Business Administration, University of Texas—Austin.
                Article
                DOI: 10.1177/002224299305700304
                SO-VID: 5a546667-d647-4d27-8989-82fbac56c399
                Copyright © © 1993
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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