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      Market Orientation: The Construct, Research Propositions, and Managerial Implications

      Author(s): 1 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing
      Publisher: SAGE Publications

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          A Conceptual Framework for the Design of Organizational Control Mechanisms

          William G. Ouchi (1979)
          Article 0 comments Cited 421 times – based on 0 reviews     Review now
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            On Studying Organizational Cultures

            Andrew M. Pettigrew (1979)
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              Psychological climate: Dimensions and relationships of individual and aggregated work environment perceptions

              Allan Jones, Lawrence R. James (1979)
              Article 0 comments Cited 157 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: SAGE Publications
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: November 28 2018
                Publication date Created: April 1990
                Publication date (Electronic): November 28 2018
                Publication date (Print): April 1990
                Volume: 54
                Issue: 2
                Pages: 1-18
                Affiliations
                [1 ]Department of Marketing Administration, The University of Texas at Austin.
                [2 ]Department of Marketing, Karl Eller Graduate School of Management, University of Arizona.
                Article
                DOI: 10.1177/002224299005400201
                SO-VID: b33e757a-f903-43a6-86a4-56e973cc4e69
                Copyright © © 1990
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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