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      Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

      Author(s): 1 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Advertising
      Publisher: Informa UK Limited

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          The psychology of interpersonal relations.

          Fritz Heider (1958)
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            Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods

            Grant McCracken (1986)
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              Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

              Roobina Ohanian (1990)
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                Author and article information

                Journal
                Title: Journal of Advertising
                Abbreviated Title: Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0091-3367
                ISSN (Electronic): 1557-7805
                Publication date Created: April 28 2016
                Publication date Created: October 2016
                Publication date (Electronic): April 21 2016
                Publication date (Print): October 2016
                Volume: 45
                Issue: 4
                Pages: 377-390
                Affiliations
                [1 ] Towson University, Towson, Maryland, USA
                [2 ] Youngstown State University, Youngstown, Ohio, USA
                Article
                DOI: 10.1080/00913367.2016.1172385
                SO-VID: f3ac24d1-9ee5-4c4a-b22b-83e46831dee9
                Copyright © © 2016
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