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      The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel

      Author(s): 1 , 2 , 2
      Publication date Created:
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      Journal: Journal of Interactive Advertising
      Publisher: Informa UK Limited

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          Mass Communication and Para-Social Interaction

          Donald Horton, R. Richard Wohl (2016)
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            Parasocial Interaction: A Review of the Literature and a Model for Future Research

            David Giles (2002)
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              Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

              Grant McCracken (1989)
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                Author and article information

                Journal
                Title: Journal of Interactive Advertising
                Abbreviated Title: Journal of Interactive Advertising
                Publisher: Informa UK Limited
                ISSN (Electronic): 1525-2019
                Publication date Created: September 10 2018
                Publication date Created: July 03 2018
                Publication date (Electronic): October 18 2018
                Publication date (Print): July 03 2018
                Volume: 18
                Issue: 2
                Pages: 96-109
                Affiliations
                [1 ] Appalachian State University, Boone, North Carolina, USA;
                [2 ] North Dakota State University, Fargo, North Dakota, USA
                Article
                DOI: 10.1080/15252019.2018.1488637
                SO-VID: 8abafcf0-5f22-4674-a41c-0dc8cbdf5e6d
                Copyright © © 2018
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