Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and article information

Journal

Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: December 1989

Publication date (Print): December 1989

Volume: 16

Issue: 3

Page: 310

Article

DOI: 10.1086/209217

SO-VID: eda476c9-aea6-4ee1-8a59-1c6016d82825

History

Data availability:

Comments

Comment on this article

scite_

Cited by 392

See all cited by