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‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
Author(s):
Jaywant Singh
,
Benedetta Crisafulli
,
La Toya Quamina
,
Melanie Tao Xue
Publication date
Created:
October 2020
Publication date
(Print):
October 2020
Journal:
Journal of Business Research
Publisher:
Elsevier BV
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Journal
Title:
Journal of Business Research
Abbreviated Title:
Journal of Business Research
Publisher:
Elsevier BV
ISSN (Print):
01482963
Publication date Created:
October 2020
Publication date (Print):
October 2020
Volume
: 119
Pages
: 464-480
Article
DOI:
10.1016/j.jbusres.2020.03.039
SO-VID:
cbf453e1-5aca-4709-b985-61be6bc9a742
Copyright ©
© 2020
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https://www.elsevier.com/tdm/userlicense/1.0/
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