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1,876
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Social media influencer marketing: A systematic review, integrative framework and future research agenda
Author(s):
Demetris Vrontis
1
,
Anna Makrides
1
,
Michael Christofi
1
,
Alkis Thrassou
1
Publication date
(Electronic):
January 17 2021
Journal:
International Journal of Consumer Studies
Publisher:
Wiley
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131
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Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review
David Tranfield
,
David Denyer
,
Palminder Smart
(2003)
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Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Roobina Ohanian
(1990)
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The art of writing literature review: What do we know and what do we need to know?
Justin Paul
,
Alex Criado
(2020)
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Author and article information
Contributors
Michael Christofi:
(View ORCID Profile)
Journal
Title:
International Journal of Consumer Studies
Abbreviated Title:
Int J Consum Stud
Publisher:
Wiley
ISSN (Print):
1470-6423
ISSN (Electronic):
1470-6431
Publication date Created:
July 2021
Publication date (Electronic):
January 17 2021
Publication date (Print):
July 2021
Volume
: 45
Issue
: 4
Pages
: 617-644
Affiliations
[
1
]
Department of Marketing, School of Business University of Nicosia Nicosia Cyprus
Article
DOI:
10.1111/ijcs.12647
SO-VID:
816b1c88-8995-4938-a541-0c8f01fdc6d4
Copyright ©
© 2021
License:
http://onlinelibrary.wiley.com/termsAndConditions#vor
http://doi.wiley.com/10.1002/tdm_license_1.1
History
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