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      A Conceptual Model of Service Quality and Its Implications for Future Research

      1 , 1 , 1
      Journal of Marketing
      SAGE Publications

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          Advertising as Information

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            Breaking Free from Product Marketing

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              Price, brand name, and product composition characteristics as determinants of perceived quality.

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                SAGE Publications
                0022-2429
                1547-7185
                November 19 2018
                September 1985
                November 19 2018
                September 1985
                : 49
                : 4
                : 41-50
                Affiliations
                [1 ]Foley's/Federated Professor of Retailing and Marketing Studies, Texas A&M University.
                Article
                10.1177/002224298504900403
                36535910
                7f112b98-ccc6-4ebc-8a0c-d03316afe222
                © 1985

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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