Quantitative ABCD Analysis of Online Shopping

Abstract

Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping. Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping. Findings: Results of the study found that among four factors, Advantages factor impacts more towards its prosperity. Originality: The paper contributes in understanding various affecting factors towards online shopping. Type of Paper: Empirical Analysis