The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion

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Most cited references 36

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The efficient assessment of need for cognition.

J. Cacioppo, R Petty, C Kao (1984)

A short form for assessing individual differences in need for cognition is described.

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Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

Richard E Petty, John T. Cacioppo (1979)

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Empirical validation of affect, behavior, and cognition as distinct components of attitude.

Steven J. Breckler (1984)

A prevalent model of attitude structure specifies three components: affect, behavior, and cognition. The validity of this tripartite model was evaluated. Five conditions needed for properly testing the three-component distinction were identified. Two new studies were then designed to validate the tripartite model. A consideration of the tripartite model's theoretical basis indicated that the most important validating conditions are (a) the use of nonverbal, in addition to verbal, measures of affect and behavior, and (b) the physical presence of the attitude object. Study 1, in which subjects' attitudes toward snakes were examined, indicated very strong support for this tripartite model: The model was statistically acceptable, its relative fit was very good, and the intercomponent correlations were moderate (.38 less than r less than .71). Study 2 was a verbal report analogue of Study 1. Results from Study 2 indicated that higher intercomponent correlations occurred when attitude measures derived solely from verbal reports and when the attitude object was not physically present.

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Journal

Title: Personality and Social Psychology Bulletin

Abbreviated Title: Pers Soc Psychol Bull

Publisher: SAGE Publications

ISSN (Print): 0146-1672

ISSN (Electronic): 1552-7433

Publication date Created: July 02 2016

Publication date (Print): July 02 2016

Volume: 25

Issue: 3

Pages: 363-381

Article

DOI: 10.1177/0146167299025003008

SO-VID: 5d9461fb-b056-4ee7-a24b-67f42095d679

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The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion

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Abstract

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Most cited references 36

The efficient assessment of need for cognition.

Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

Empirical validation of affect, behavior, and cognition as distinct components of attitude.

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Journal

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