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Emerging trends in health communication: the powerful role of subjectivism in moderating the effectiveness of persuasive health appeals
Author(s):
B Detweiler-Bedell
,
JB Detweiler-Bedell
Publication date:
2016
Journal:
Soc Personal Psychol Compass.
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Scholarly Communication
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DOI::
10.1111/spc3.12264
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