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      Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

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      Journal of Personality and Social Psychology
      American Psychological Association (APA)

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          Journal
          Journal of Personality and Social Psychology
          Journal of Personality and Social Psychology
          American Psychological Association (APA)
          0022-3514
          1979
          1979
          : 37
          : 10
          : 1915-1926
          Article
          10.1037/0022-3514.37.10.1915
          37529835
          1b654ee1-4355-4f41-b47b-be7f819f5822
          © 1979
          History

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