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      Augmented reality advertising via a mobile app

      1 , 2 , 3 , 4
      Psychology & Marketing
      Wiley

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          Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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            A new criterion for assessing discriminant validity in variance-based structural equation modeling

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              On the evaluation of structural equation models

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                Author and article information

                Contributors
                (View ORCID Profile)
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                Journal
                Psychology & Marketing
                Psychology and Marketing
                Wiley
                0742-6046
                1520-6793
                March 2022
                December 20 2021
                March 2022
                : 39
                : 3
                : 543-558
                Affiliations
                [1 ]Marketing, Jake Jabs College of Business & Entrepreneurship Montana State University Bozeman Montana USA
                [2 ]Professor Research Centre Future of Food Zuyd University of Applied Sciences Maastricht The Netherlands
                [3 ]Breda University of Applied Sciences Breda The Netherlands
                [4 ]Department of Advertising & PR Dongguk University seoul Korea
                Article
                10.1002/mar.21632
                4f9f79c9-7155-4e36-a837-5df18675b93e
                © 2022

                http://onlinelibrary.wiley.com/termsAndConditions#vor

                http://doi.wiley.com/10.1002/tdm_license_1.1

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