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      • Record: found
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      Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

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          Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

          Roobina Ohanian (1990)
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            The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

            Marian Friestad, Peter E. Wright (1994)
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              Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

              Marijke De Veirman, Veroline Cauberghe, Liselot Hudders (2017)
              Article 0 comments Cited 276 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Advertising
                Abbreviated Title: International Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0265-0487
                ISSN (Electronic): 1759-3948
                Publication date Created: February 17 2020
                Publication date (Electronic): July 02 2019
                Publication date (Print): February 17 2020
                Volume: 39
                Issue: 2
                Pages: 258-281
                Affiliations
                [1 ] Department of Communication & Cognition, Tilburg University, Tilburg, the Netherlands
                Article
                DOI: 10.1080/02650487.2019.1634898
                SO-VID: 26d968fe-bc97-482c-95cf-abb7b63a1aeb
                Copyright © © 2020
                License:

                http://creativecommons.org/licenses/by/4.0/

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