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5,859
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Is Open Access
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Author(s):
Alexander P. Schouten
1
,
Loes Janssen
1
,
Maegan Verspaget
1
Publication date
(Electronic):
July 02 2019
Journal:
International Journal of Advertising
Publisher:
Informa UK Limited
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40
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Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Roobina Ohanian
(1990)
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The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad
,
Peter E. Wright
(1994)
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Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
Marijke De Veirman
,
Veroline Cauberghe
,
Liselot Hudders
(2017)
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Author and article information
Journal
Title:
International Journal of Advertising
Abbreviated Title:
International Journal of Advertising
Publisher:
Informa UK Limited
ISSN (Print):
0265-0487
ISSN (Electronic):
1759-3948
Publication date Created:
February 17 2020
Publication date (Electronic):
July 02 2019
Publication date (Print):
February 17 2020
Volume
: 39
Issue
: 2
Pages
: 258-281
Affiliations
[
1
]
Department of Communication & Cognition, Tilburg University, Tilburg, the Netherlands
Article
DOI:
10.1080/02650487.2019.1634898
SO-VID:
26d968fe-bc97-482c-95cf-abb7b63a1aeb
Copyright ©
© 2020
License:
http://creativecommons.org/licenses/by/4.0/
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