The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Friestad, Marian; Wright, Peter E.

doi:10.1086/209380

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The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Author(s): Marian Friestad , Peter Wright

Publication date Created: June 1994

Publication date (Print): June 1994

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: June 1994

Publication date (Print): June 1994

Volume: 21

Issue: 1

Page: 1

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DOI: 10.1086/209380

PubMed ID: 27721511

SO-VID: bd26bd23-6911-487a-88d4-1b409f13123f

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The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

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