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      Customer experience management: toward implementing an evolving marketing concept

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          Service-dominant logic: continuing the evolution

          Stephen Vargo, Robert F. Lusch (2008)
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            The Effect of a Market Orientation on Business Profitability

            John Narver, Stanley F. Slater (1990)
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              The Capabilities of Market-Driven Organizations

              George S. Day (1994)
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                Author and article information

                Journal
                Title: Journal of the Academy of Marketing Science
                Abbreviated Title: J. of the Acad. Mark. Sci.
                Publisher: Springer Nature
                ISSN (Print): 0092-0703
                ISSN (Electronic): 1552-7824
                Publication date Created: May 2017
                Publication date (Print): August 2015
                Volume: 45
                Issue: 3
                Pages: 377-401
                Article
                DOI: 10.1007/s11747-015-0460-7
                SO-VID: 23d7ddc4-e59f-47e6-a7de-4120fa7669a0
                Copyright © © 2017
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