Customer experience challenges: bringing together digital, physical and social realms

[1 ]Department of Marketing, W.P. Carey School of Business, Arizona State University, Tempe, Arizona, USA

[2 ]UQ Business School, The University of Queensland, Brisbane, Australia

[3 ]Department of Marketing, Kellstadt Graduate College of Business, DePaul University, Chicago, Illinois, USA

[4 ]Department of Management, University of Bologna, Bologna, Italy

[5 ]Department of Industrial Engineering and Management, Linkopings Universitet, Linkoping, Sweden

[6 ]CTF, Service Research Center, Karlstad University, Karlstad, Sweden

[7 ]Department of Engineering, Institute for Manufacturing, University of Cambridge, Cambridge, UK