[1
]Department of Marketing, W.P. Carey School of Business, Arizona State University,
Tempe, Arizona, USA
[2
]UQ Business School, The University of Queensland, Brisbane, Australia
[3
]Department of Marketing, Kellstadt Graduate College of Business, DePaul University,
Chicago, Illinois, USA
[4
]Department of Management, University of Bologna, Bologna, Italy
[5
]Department of Industrial Engineering and Management, Linkopings Universitet, Linkoping,
Sweden
[6
]CTF, Service Research Center, Karlstad University, Karlstad, Sweden
[7
]Department of Engineering, Institute for Manufacturing, University of Cambridge, Cambridge,
UK