Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Science and Business Media LLC
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
July
2020
Publication date
(Electronic):
January
13 2020
Publication date
(Print):
July
2020
Volume: 48
Issue: 4
Pages: 630-648
Article
DOI: 10.1007/s11747-019-00718-x
SO-VID: ebb49f32-a27c-4176-96b6-5a3c22d81a1e
Copyright © ©
2020