River Magic: Extraordinary Experience and the Extended Service Encounter

Arnould, Eric J.; Price, Linda L.

doi:10.1086/209331

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River Magic: Extraordinary Experience and the Extended Service Encounter

Author(s): Eric J. Arnould , Linda L. Price

Publication date Created: June 1993

Publication date (Print): June 1993

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: June 1993

Publication date (Print): June 1993

Volume: 20

Issue: 1

Page: 24

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DOI: 10.1086/209331

SO-VID: a3c41214-1727-4fb9-9f6c-fb01432176b8

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River Magic: Extraordinary Experience and the Extended Service Encounter

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