From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Bezawada, Ram; Kumar, Ashish; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P.K.

doi:10.1509/jm.14.0249

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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Author(s): Ashish Kumar , Ram Bezawada , Rishika Rishika , Ramkumar Janakiraman , P.K. Kannan

Publication date Created: January 2016

Publication date (Print): January 2016

Journal: Journal of Marketing

Publisher: American Marketing Association (AMA)

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Yahoo! for Amazon: Sentiment Extraction from Small Talk on the Web

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

ISSN (Electronic): 1547-7185

Publication date Created: January 2016

Publication date (Print): January 2016

Volume: 80

Issue: 1

Pages: 7-25

Article

DOI: 10.1509/jm.14.0249

SO-VID: 78402cb1-4cf5-42e3-aa02-218c856d633a

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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

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SciELO Social Sciences

Most cited references 40

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Yahoo! for Amazon: Sentiment Extraction from Small Talk on the Web

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

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