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      A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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              When choice is demotivating: Can one desire too much of a good thing?

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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: November 2016
                Publication date (Print): November 2016
                Volume: 80
                Issue: 6
                Pages: 146-172
                Article
                DOI: 10.1509/jm.15.0415
                SO-VID: a92db4f8-8206-4aab-bd74-2df3ed60bfbe
                Copyright © © 2016
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