Title:
Marketing Science
Abbreviated Title:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
ISSN
(Print):
0732-2399
ISSN
(Electronic):
1526-548X
Publication date Created:
September
2010
Publication date
(Print):
September
2010
Volume: 29
Issue: 5
Pages: 944-957
Article
DOI: 10.1287/mksc.1100.0572
SO-VID: 813b48b2-8473-448f-8005-de881ce21300
Copyright © ©
2010