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      The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

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      Marketing Science
      Institute for Operations Research and the Management Sciences (INFORMS)

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          Using Online Conversations to Study Word-of-Mouth Communication

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            Heteroskedasticity and Autocorrelation Consistent Covariance Matrix Estimation

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              Exploring the value of online product reviews in forecasting sales: The case of motion pictures

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                Author and article information

                Journal
                Marketing Science
                Marketing Science
                Institute for Operations Research and the Management Sciences (INFORMS)
                0732-2399
                1526-548X
                September 2010
                September 2010
                : 29
                : 5
                : 944-957
                Article
                10.1287/mksc.1100.0572
                813b48b2-8473-448f-8005-de881ce21300
                © 2010
                History

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