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Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers
Author(s):
Veronica L. Thomas
1
,
Kendra Fowler
2
Publication date
Created:
April 28 2016
Publication date
(Electronic):
April 21 2016
Journal:
Journal of Advertising
Publisher:
Informa UK Limited
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Microbiology Society
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51
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The psychology of interpersonal relations.
Fritz Heider
(1958)
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Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Grant McCracken
(1986)
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Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Roobina Ohanian
(1990)
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Author and article information
Journal
Title:
Journal of Advertising
Abbreviated Title:
Journal of Advertising
Publisher:
Informa UK Limited
ISSN (Print):
0091-3367
ISSN (Electronic):
1557-7805
Publication date Created:
April 28 2016
Publication date Created:
October 2016
Publication date (Electronic):
April 21 2016
Publication date (Print):
October 2016
Volume
: 45
Issue
: 4
Pages
: 377-390
Affiliations
[
1
]
Towson University, Towson, Maryland, USA
[
2
]
Youngstown State University, Youngstown, Ohio, USA
Article
DOI:
10.1080/00913367.2016.1172385
SO-VID:
f3ac24d1-9ee5-4c4a-b22b-83e46831dee9
Copyright ©
© 2016
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