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      You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise

      Author(s): ,
      Publication date Created:
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      Journal: Journal of Retailing and Consumer Services
      Publisher: Elsevier BV

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              A new criterion for assessing discriminant validity in variance-based structural equation modeling

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                Author and article information

                Journal
                Title: Journal of Retailing and Consumer Services
                Abbreviated Title: Journal of Retailing and Consumer Services
                Publisher: Elsevier BV
                ISSN (Print): 09696989
                Publication date Created: January 2021
                Publication date (Print): January 2021
                Volume: 58
                Page: 102276
                Article
                DOI: 10.1016/j.jretconser.2020.102276
                SO-VID: eb1bdc27-2648-4e95-8333-cb887521bf4a
                Copyright © © 2021
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                https://www.elsevier.com/tdm/userlicense/1.0/

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