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      Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

      Author(s): , , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Retailing and Consumer Services
      Publisher: Elsevier BV

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          The theory of planned behavior

          Icek Ajzen (1991)
          Organizational Behavior and Human Decision Processes, 50(2), 179-211
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            Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

            Claes Fornell, David Larcker (2018)
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              Understanding Customer Experience Throughout the Customer Journey

              Katherine N. Lemon, Peter Verhoef (2016)
              Article 0 comments Cited 470 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Retailing and Consumer Services
                Abbreviated Title: Journal of Retailing and Consumer Services
                Publisher: Elsevier BV
                ISSN (Print): 09696989
                Publication date Created: July 2021
                Publication date (Print): July 2021
                Volume: 61
                Page: 102585
                Article
                DOI: 10.1016/j.jretconser.2021.102585
                SO-VID: 00cc97f2-91d5-4fee-b21f-2a727b791236
                Copyright © © 2021
                License:

                https://www.elsevier.com/tdm/userlicense/1.0/

                http://creativecommons.org/licenses/by-nc-nd/4.0/

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