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      The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations

      Author(s): 1 , 2
      Publication date (Electronic):
      Journal: International Journal of Advertising
      Publisher: Informa UK Limited

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          Mass Communication and Para-Social Interaction

          Donald Horton, R. Richard Wohl (2016)
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            Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

            Chen Lou, Shupei Yuan (2018)
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              Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

              Nathaniel Evans, Hyoyeun Jun, Jay Lim … (2017)
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                Author and article information

                Journal
                Title: International Journal of Advertising
                Abbreviated Title: International Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0265-0487
                ISSN (Electronic): 1759-3948
                Publication date Created: January 02 2023
                Publication date (Electronic): November 02 2022
                Publication date (Print): January 02 2023
                Volume: 42
                Issue: 1
                Pages: 151-161
                Affiliations
                [1 ]Department of Communication Sciences, Ghent University, Ghent, Belgium
                [2 ]Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU), Singapore, Singapore
                Article
                DOI: 10.1080/02650487.2022.2137318
                SO-VID: 113cc59a-d483-419c-a70a-eb729cd3a7e4
                Copyright © © 2023
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