An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

Gerbing, David W.; Anderson, James C

doi:10.2307/3172650

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An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

Author(s): David W. Gerbing , James C. Anderson

Publication date Created: May 1988

Publication date (Print): May 1988

Journal: Journal of Marketing Research

Publisher: JSTOR

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Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: May 1988

Publication date (Print): May 1988

Volume: 25

Issue: 2

Page: 186

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DOI: 10.2307/3172650

SO-VID: e651e462-9826-4475-9e83-236ed988aafa

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