Experimental Evidence for Minorities’ Hesitancy in Reporting Their Opinions : The Roles of Optimal Distinctiveness Needs and Normative Influence

To successfully establish and maintain social relationships, individuals need to be sensitive to the thoughts and feelings of others. In the current studies, the authors predicted that individuals who are especially concerned with social connectedness--individuals high in the need to belong--would be particularly attentive to and accurate in decoding social cues. In Study 1, individual differences in the need to belong were found to be positively related to accuracy in identifying vocal tone and facial emotion. Study 2 examined attention to vocal tone and accuracy in a more complex social sensitivity task (an empathic accuracy task). Replicating the results of Study 1, need to belong scores predicted both attention to vocal tone and empathic accuracy. Study 3 provided evidence that the enhanced performance shown by those high in the need to belong is specific to social perception skills rather than to cognitive problem solving more generally.