Conveying Impetus for Fostering Tourism and Hospitality Entrepreneurship in Touristic Destination: Lessons Learnt from Pokhara, Nepal

Abstract

This research explores the inter connectedness in entrepreneurs’ and tourists’ perception about western influence in business culture of touristic city – Pokhara, Nepal and provides suggestions for fostering sustainable tourism development of the destination. Primary data results are drawn in which researchers have collected 249 data from tourists’ viewpoint, 395 from determining provincial government roles and 395 from hospitality entrepreneurship along with key informants interview with experts’ viewpoints for generating practical solutions of the existing problems in order to enhance hospitality and tourism business for progress and sustainability. Based on this triangular data results and secondary resources’ analysis, this research concludes that, for the sustainable tourism business in Pokhara, the entrepreneurs in the area should recognize, preserve, promote and sustain local socio-cultural practices; tourists’ viewpoints should be addressed and Gandaki provincial government roles must be constructive.