&quot;Consent is Good, Joyous, Sexy&quot;: A banner campaign to market consent to college students.

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Abstract

This study assessed the recall of, reaction to, and understanding of a brief campus banner campaign promoting consent in sexual relationships, and determined whether campaign exposure was associated with subsequent engagement in activities related to sexual assault education, awareness, and prevention.

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Author and article information

Journal

Journal ID (iso-abbrev): J Am Coll Health

Title: Journal of American college health : J of ACH

Publisher: Informa UK Limited

ISSN (Electronic): 1940-3208

ISSN (Print): 0744-8481

Publication date (Electronic): October 30 2016

Volume: 64

Issue: 8

Affiliations

[1 ] a School of Social Work , Simmons College , Boston , Massachusetts , USA.

[2 ] b School of Social Policy & Practice , University of Pennsylvania , Philadelphia , Pennsylvania , USA.

[3 ] c School of Social Work , University of South Florida , Tampa , Florida , USA.

Article

DOI: 10.1080/07448481.2016.1217869

PubMed ID: 27471816

SO-VID: dcc4cf24-ad46-4b8b-bb9b-0238c2fb617c

History

Keywords: social marketing,Consent,prevention,rape,sexual assault

Data availability:

Keywords: social marketing, Consent, prevention, rape, sexual assault

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"Consent is Good, Joyous, Sexy": A banner campaign to market consent to college students.

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