Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects :  ÅKESTAM et al.

Åkestam, Nina; Rosengren, Sara; Dahlén, Micael

doi:10.1002/mar.21023

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Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects : ÅKESTAM et al.

Author(s): Nina Åkestam ¹ , Sara Rosengren ¹ , Micael Dahlen ¹

Publication date (Electronic): July 05 2017

Journal: Psychology & Marketing

Publisher: Wiley

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Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao, John Lynch, Qimei Chen (2010)

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Social Comparison and the Idealized Images of Advertising

Marsha Richins (1991)

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The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Richard W. Pollay (1986)

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Author and article information

Journal

Title: Psychology & Marketing

Abbreviated Title: Psychol. Mark.

Publisher: Wiley

ISSN: 07426046

Publication date Created: August 2017

Publication date (Print): August 2017

Publication date (Electronic): July 05 2017

Volume: 34

Issue: 8

Pages: 795-806

Affiliations

[1 ]Stockholm School of Economics

Article

DOI: 10.1002/mar.21023

SO-VID: dc1adaac-73d6-41a0-83bf-363ec9e2794c

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http://doi.wiley.com/10.1002/tdm_license_1

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