Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

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Most cited references 5

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The impact of perceived corporate social responsibility on consumer behavior

Karen L. Becker-Olsen, B. Andrew Cudmore, Ronald Paul Hill (2006)

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Communication of Corporate Social Responsibility: A Study of the Views of Management Teams in Large Companies

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Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects: ÅKESTAM et al.

Nina Åkestam, Sara Rosengren, Micael Dahlen (2017)

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Author and article information

Journal

Title: Journal of Business Ethics

Abbreviated Title: J Bus Ethics

Publisher: Springer Science and Business Media LLC

ISSN (Print): 0167-4544

ISSN (Electronic): 1573-0697

Publication date Created: May 2022

Publication date (Electronic): February 18 2021

Publication date (Print): May 2022

Volume: 177

Issue: 3

Pages: 491-505

Article

DOI: 10.1007/s10551-021-04755-x

SO-VID: 0e2f0e85-12fd-4f47-84eb-3451c85488d7

License:

https://www.springer.com/tdm

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