Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Science and Business Media LLC
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
May
2020
Publication date
(Electronic):
August
6 2019
Publication date
(Print):
May
2020
Volume: 48
Issue: 3
Pages: 519-542
Article
DOI: 10.1007/s11747-019-00679-1
SO-VID: ccb44d08-f83b-4489-8a65-36e834bcb935
Copyright © ©
2020