Dynamic Optimal Control Models in Advertising: a Survey

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Journal

Title: SIAM Review

Abbreviated Title: SIAM Rev.

Publisher: Society for Industrial & Applied Mathematics (SIAM)

ISSN (Print): 0036-1445

ISSN (Electronic): 1095-7200

Publication date Created: October 1977

Publication date (Print): October 1977

Volume: 19

Issue: 4

Pages: 685-725

Article

DOI: 10.1137/1019106

SO-VID: c6e57dc5-9d94-4686-9dba-f3bb03898ba5

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