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      The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations

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          Abstract

          This study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer experience. To extract the dimensions of customer experience and test the proposed model, 34 in-depth interviews were conducted along with a survey of Chinese Airbnb users. Structural equation modeling and mediation analysis were implemented to assess relationships involving customers’ value co-creation behavior, experience, and loyalty. Results indicate that customer citizenship behavior directly influences loyalty. In particular, relationships involving customers’ participation behavior and citizenship behavior with loyalty are both mediated by customer experience. Relevant implications and future research opportunities are discussed.

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            Multivariate Data Analysis

            For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. This text provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. :Pearson New International Edition.
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              Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                05 October 2022
                2022
                : 13
                : 988318
                Affiliations
                [1] 1School of Management, Shenzhen Polytechnic , Shenzhen, Guangdong, China
                [2] 2School of Education, Shenzhen Polytechnic , Shenzhen, Guangdong, China
                Author notes

                Edited by: Wen-Qi Ruan, Huaqiao University, China

                Reviewed by: Andrei Bonamigo, Fluminense Federal University, Brazil; Ruzzakiah Jenal, National University of Malaysia, Malaysia

                *Correspondence: Shan Yang, 116983018@ 123456qq.com

                This article was submitted to Environmental Psychology, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2022.988318
                9581273
                b70d1caf-cb3f-431a-a308-8871da2b4bc1
                Copyright © 2022 Lyu, Cao and Yang.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 07 July 2022
                : 01 September 2022
                Page count
                Figures: 2, Tables: 8, Equations: 0, References: 89, Pages: 14, Words: 9625
                Funding
                Funded by: Innovation Team Project of Universities
                Award ID: 2021WCXTD026
                Funded by: Shenzhen Polytechnic , doi 10.13039/100012840;
                Categories
                Psychology
                Original Research

                Clinical Psychology & Psychiatry
                p2p accommodations,customer experience,value co-creation,participation behavior,citizenship behavior

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