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      An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

      Author(s): , ,  
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Retailing and Consumer Services
      Publisher: Elsevier BV

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          Developing and validating a multidimensional consumer-based brand equity scale

          Boonghee Yoo, Naveen Donthu (2001)
          Article 0 comments Cited 299 times – based on 0 reviews     Review now
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            An Examination of Selected Marketing Mix Elements and Brand Equity

            N. Donthu, S. Lee, B. Yoo (2000)
            Article 0 comments Cited 285 times – based on 0 reviews     Review now
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              The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

              Dhruv Grewal, Glenn Voss, A Parasuraman … (2002)
              Article 0 comments Cited 272 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Retailing and Consumer Services
                Abbreviated Title: Journal of Retailing and Consumer Services
                Publisher: Elsevier BV
                ISSN (Print): 09696989
                Publication date Created: September 2017
                Publication date (Print): September 2017
                Volume: 38
                Issue:
                Pages: 194-203
                Article
                DOI: 10.1016/j.jretconser.2017.06.007
                SO-VID: b4224c79-49c6-4dd6-bf8d-4b8087acdfba
                Copyright © © 2017
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