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An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
Author(s):
Johan Anselmsson
,
Steve Burt
,
Burak Tunca
Publication date
Created:
September 2017
Publication date
(Print):
September 2017
Journal:
Journal of Retailing and Consumer Services
Publisher:
Elsevier BV
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Open source discrete and agent-based modeling frameworks for biology
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43
Record
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Developing and validating a multidimensional consumer-based brand equity scale
Boonghee Yoo
,
Naveen Donthu
(2001)
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An Examination of Selected Marketing Mix Elements and Brand Equity
N. Donthu
,
S. Lee
,
B. Yoo
(2000)
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The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Dhruv Grewal
,
Glenn Voss
,
A Parasuraman
…
(2002)
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Author and article information
Journal
Title:
Journal of Retailing and Consumer Services
Abbreviated Title:
Journal of Retailing and Consumer Services
Publisher:
Elsevier BV
ISSN (Print):
09696989
Publication date Created:
September 2017
Publication date (Print):
September 2017
Volume
: 38
Issue
:
Pages
: 194-203
Article
DOI:
10.1016/j.jretconser.2017.06.007
SO-VID:
b4224c79-49c6-4dd6-bf8d-4b8087acdfba
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© 2017
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