Developing and validating a multidimensional consumer-based brand equity scale

Yoo, Boonghee; Donthu, Naveen

doi:10.1016/S0148-2963(99)00098-3

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Developing and validating a multidimensional consumer-based brand equity scale

Author(s): Boonghee Yoo , Naveen Donthu

Publication date Created: April 2001

Publication date (Print): April 2001

Journal: Journal of Business Research

Publisher: Elsevier BV

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Phillip Nelson (1974)

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Measuring Brand Equity Across Products and Markets

David A. Aaker (1996)

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An Examination of Selected Marketing Mix Elements and Brand Equity

N. Donthu, S. Lee, B. Yoo (2000)

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Author and article information

Journal

Title: Journal of Business Research

Abbreviated Title: Journal of Business Research

Publisher: Elsevier BV

ISSN (Print): 01482963

Publication date Created: April 2001

Publication date (Print): April 2001

Volume: 52

Issue: 1

Pages: 1-14

Article

DOI: 10.1016/S0148-2963(99)00098-3

SO-VID: 8604bbae-9786-42f9-8927-4b1b54113957

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http://www.elsevier.com/tdm/userlicense/1.0/

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