Title:
Journal of Advertising
Abbreviated Title:
Journal of Advertising
Publisher:
M. E. Sharpe Inc.
ISSN
(Print):
0091-3367
ISSN
(Electronic):
1557-7805
Publication date Created:
December
2006
Publication date
(Print):
December
2006
Volume: 35
Issue: 4
Pages: 87-99
Article
DOI: 10.2753/JOA0091-3367350406
SO-VID: af2610c0-0a4f-47e9-8547-48da134d84f4
Copyright © ©
2006