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      Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game

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      Journal of Advertising
      M. E. Sharpe Inc.

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          Cognitive Load Theory and the Format of Instruction

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            Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

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              A Cross-Media Presence Questionnaire: The ITC-Sense of Presence Inventory

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                Author and article information

                Journal
                Journal of Advertising
                Journal of Advertising
                M. E. Sharpe Inc.
                0091-3367
                1557-7805
                December 2006
                December 2006
                : 35
                : 4
                : 87-99
                Article
                10.2753/JOA0091-3367350406
                af2610c0-0a4f-47e9-8547-48da134d84f4
                © 2006
                History

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