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      Online engagement factors on Facebook brand pages

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      Social Network Analysis and Mining
      Springer Nature

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          Brand Community

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            Customer Engagement Behavior: Theoretical Foundations and Research Directions

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              Consumer engagement in a virtual brand community: An exploratory analysis

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                Author and article information

                Journal
                Social Network Analysis and Mining
                Soc. Netw. Anal. Min.
                Springer Nature
                1869-5450
                1869-5469
                December 2013
                January 2013
                : 3
                : 4
                : 843-861
                Article
                10.1007/s13278-013-0098-8
                a7f87d8d-c565-476b-8e20-11e256877b8c
                © 2013
                History

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