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      Social media engagement behaviour: a uses and gratifications perspective

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      Journal of Strategic Marketing
      Informa UK Limited

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          Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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            Customer Engagement Behavior: Theoretical Foundations and Research Directions

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              Consumer engagement in a virtual brand community: An exploratory analysis

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                Author and article information

                Journal
                Journal of Strategic Marketing
                Journal of Strategic Marketing
                Informa UK Limited
                0965-254X
                1466-4488
                January 14 2016
                December 23 2015
                : 24
                : 3-4
                : 261-277
                Article
                10.1080/0965254X.2015.1095222
                a7bfd6c7-5d1c-4a11-91c4-7afc7ec5845d
                © 2015
                History

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