[1
]Department of Logistics, Marketing, Hospitality, and Analytics, Huddersfield Business
School University of Huddersfield Huddersfield UK
[2
]School of Hospitality and Tourism Management University of Surrey Guildford UK
[3
]Hospitality Business Competence Area Haaga‐Helia University of Applied Sciences Helsinki
Finland
[4
]Department of Tourism and Service Management MODUL University Vienna Vienna Austria