Brand Public

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Most cited references 48

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Brand Community

Albert Muniz, Thomas O'Guinn (2001)

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River Magic: Extraordinary Experience and the Extended Service Encounter

Eric J. Arnould, Linda Price (1993)

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How Brand Community Practices Create Value

Hope Schau, Albert Muniz, Eric J Arnould (2009)

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Author and article information

Journal

Title: Journal of Consumer Research

Abbreviated Title: J Consum Res

Publisher: Oxford University Press (OUP)

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: January 07 2016

Publication date (Print): February 06 2016

Volume: 42

Issue: 5

Pages: 727-748

Article

DOI: 10.1093/jcr/ucv053

SO-VID: a6c5fc00-add1-41d1-8963-199d81ddbde4

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