Adoption, Transfers, and Incentives in a Franchise Network with Positive Externalities

Nault, Barrie R.; Dexter, Albert S.

doi:10.1287/mksc.13.4.412

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Adoption, Transfers, and Incentives in a Franchise Network with Positive Externalities

Author(s): Barrie R. Nault , Albert S. Dexter

Publication date Created: November 1994

Publication date (Print): November 1994

Journal: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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Title: Marketing Science

Abbreviated Title: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

ISSN (Print): 0732-2399

ISSN (Electronic): 1526-548X

Publication date Created: November 1994

Publication date (Print): November 1994

Volume: 13

Issue: 4

Pages: 412-423

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DOI: 10.1287/mksc.13.4.412

SO-VID: a45723cc-d887-4ab4-bc1b-50314362a424

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Adoption, Transfers, and Incentives in a Franchise Network with Positive Externalities

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