Mobile technology usage and B2B market performance under mandatory adoption

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Author and article information

Journal

Title: Industrial Marketing Management

Abbreviated Title: Industrial Marketing Management

Publisher: Elsevier BV

ISSN (Print): 00198501

Publication date Created: October 2008

Publication date (Print): October 2008

Volume: 37

Issue: 7

Pages: 833-840

Article

DOI: 10.1016/j.indmarman.2008.02.008

SO-VID: 9eb2580e-2c84-43f7-9b2a-47cf630da2b0

License:

https://www.elsevier.com/tdm/userlicense/1.0/

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