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      Current and potential methods for measuring emotion in tourism experiences: a review

      , ,
      Current Issues in Tourism
      Informa UK Limited

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          The positive and negative affect schedule (PANAS): construct validity, measurement properties and normative data in a large non-clinical sample.

          To evaluate the reliability and validity of the PANAS (Watson, Clark, & Tellegen, 1988b) and provide normative data. Cross-sectional and correlational. The PANAS was administered to a non-clinical sample, broadly representative of the general adult UK population (N = 1,003). Competing models of the latent structure of the PANAS were evaluated using confirmatory factor analysis. Regression and correlational analysis were used to determine the influence of demographic variables on PANAS scores as well as the relationship between the PANAS with measures of depression and anxiety (the HADS and the DASS). The best-fitting model (robust comparative fit index = .94) of the latent structure of the PANAS consisted of two correlated factors corresponding to the PA and NA scales, and permitted correlated error between items drawn from the same mood subcategories (Zevon & Tellegen, 1982). Demographic variables had only very modest influences on PANAS scores and the PANAS exhibited measurement invariance across demographic subgroups. The reliability of the PANAS was high, and the pattern of relationships between the PANAS and the DASS and HADS were consistent with tripartite theory. The PANAS is a reliable and valid measure of the constructs it was intended to assess, although the hypothesis of complete independence between PA and NA must be rejected. The utility of this measure is enhanced by the provision of large-scale normative data. Copyright 2004 The British Psychological Society
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            Measuring Emotions in the Consumption Experience

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              The tie that binds? Coherence among emotion experience, behavior, and physiology.

              Emotion theories commonly postulate that emotions impose coherence across multiple response systems. However, empirical support for this coherence postulate is surprisingly limited. In the present study, the authors (a) examined the within-individual associations among experiential, facial behavioral, and peripheral physiological responses during emotional responding and (b) assessed whether emotion intensity moderates these associations. Experiential, behavioral, and physiological responses were measured second-by-second during a film that induced amusement and sadness. Results indicate that experience and behavior were highly associated but that physiological responses were only modestly associated with experience and behavior. Intensity of amusement experience was associated with greater coherence between behavior and physiological responding; intensity of sadness experience was not. These findings provide new evidence about response system coherence in emotions.
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                Author and article information

                Journal
                Current Issues in Tourism
                Current Issues in Tourism
                Informa UK Limited
                1368-3500
                1747-7603
                May 20 2015
                September 02 2015
                November 05 2014
                September 02 2015
                : 18
                : 9
                : 805-827
                Article
                10.1080/13683500.2014.975679
                9687dbec-de8c-4eda-9541-07668b95e35c
                © 2015
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