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A Paradigm for Developing Better Measures of Marketing Constructs
Author(s):
Gilbert A. Churchill
1
Publication date
Created:
November 28 2018
Publication date
(Electronic):
November 28 2018
Journal:
Journal of Marketing Research
Publisher:
SAGE Publications
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Developing Data Infrastructures
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Coefficient alpha and the internal structure of tests
Lee Cronbach
(1951)
Psychometrika, 16(3), 297-334
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Measuring the Job Satisfaction of Industrial Salesmen
Gilbert A. Churchill
,
Neil M. Ford
,
Orville C. Walker
(2018)
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Reliability and behavior domain validity: Reformulation and historical critique.
Robert C. Tryon
(1957)
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Author and article information
Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
SAGE Publications
ISSN (Print):
0022-2437
ISSN (Electronic):
1547-7193
Publication date Created:
November 28 2018
Publication date Created:
February 1979
Publication date (Electronic):
November 28 2018
Publication date (Print):
February 1979
Volume
: 16
Issue
: 1
Pages
: 64-73
Affiliations
[
1
]
University of Wisconsin-Madison.
Article
DOI:
10.1177/002224377901600110
SO-VID:
93db5d73-0b78-4241-b7f4-3c077cdd8ef9
Copyright ©
© 1979
License:
http://journals.sagepub.com/page/policies/text-and-data-mining-license
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