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      Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

      Author(s): 1
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing
      Publisher: SAGE Publications

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          Advertising as Information

          Phillip Nelson (1974)
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            Principles of topological psychology.

            Kurt Lewin, Fritz Heider, Grace M. Heider (1936)
            Book 0 comments Cited 332 times – based on 0 reviews
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              The Effects of Product Class Knowledge on Information Search Behavior

              Merrie Brucks (1985)
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: SAGE Publications
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: November 19 2018
                Publication date Created: July 1988
                Publication date (Electronic): November 19 2018
                Publication date (Print): July 1988
                Volume: 52
                Issue: 3
                Pages: 2-22
                Affiliations
                [1 ]Associate Professor, Fuqua School of Business, Duke University.
                Article
                DOI: 10.1177/002224298805200302
                SO-VID: 89a5ac75-fa68-4b0e-968a-19e28c79b8ed
                Copyright © © 1988
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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