“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances

[1 ]Marketing, Ludwig-Maximilians-University Munich, Munich, Germany

[2 ]Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, Romania

[3 ]Marketing, University of South Alabama, Mobile, Alabama, USA

[4 ]Management Sciences and Technology, Hamburg University of Technology (TUHH), Hamburg, Germany